Senior Account Director

Account Direction and Management

• Oversee multiple, designated accounts, appropriately directing account team activity
• Provide direction, inspiration and strategic counsel under the guidance of an Associate Director, MD or CEO
• Develop integrated, multichannel communications programmes with measurable outcomes
• Play a leading role in helping guide and set performance targets with the client
• Monitor progress on account against targets, make necessary changes to activity (alongside your account lead) to ensure these are achieved
• Evaluate success of projects and overall programmes
• Take accountability for the profitable management of individual programme elements
• Provide direction and guidance on identified organic growth opportunities to secure project/s and associated income
• Ensure all written communication across the agency is of the highest possible quality (good grammar; spell-checked)
• Formulate and handle issues response where appropriate
• Continue to give shape, coherence and direction to all written materials, ensuring they meet strategic needs and oversee quality control for all written materials

Communications (PR, Advocacy and Medical Communications)

• Provide strategic and tactical direction and input to documents including pitches, proposals (including annual plans/budgets) and presentations
• Develop integrated, multichannel communications programmes with measurable outcomes
• Maintain and cultivate strategic media contacts and contact with key editors
• Drive the development and implementation of issues/crisis management 
• Continue to give shape, coherence and direction to all written materials, ensuring they meet strategic needs and oversee quality control for all written materials
• Continue to strengthen external relationships with industry experts and identify opportunities to leverage partnerships
• Demonstrate depth and breadth of communications skills and experience through competent direction of all facets of the communications programme

Client Activity

• Contribute to client strategy and thinking
• Demonstrate the ability to consult at the highest levels of client organisation and be recognised as a member of the senior team
• Demonstrate an understanding of the wider marketing mix and be able to provide senior client counsel 
• Take responsibility for client satisfaction, retention and development
• Achieve client ‘buy in’ and support for programme activity, or changes of direction if necessary
• Maintain regular contact with clients regarding account direction and resourcing
• Proactively challenge clients where necessary
• Ensure an annual external strategic review of client accounts is executed
• Chair/facilitate internal/client meetings

People Leadership & Management

• Help lead and motivate lines and account team members by providing support and guidance, to ensure they fulfil their potential – offer suggestions to improve team working practices
• Demonstrate maturity and ‘gravitas’ both internally and externally
• Actively encourage team members to be more creative and innovative in their approach
• Conduct regular appraisals (where you are responsible) and ensure challenging and SMART personal development objectives are set
• Assist with the recruitment of new team members when necessary
• Identify areas of development where necessary and highlight to line manager, senior management team and HR
• Provide coaching to lines when necessary
• Champion team members internally and externally

Business Management

• Demonstrate a thorough understanding of the company’s vision and business objectives, and appreciation/understanding of the bigger company picture (staffing, financials, etc)
• Assist with the development of the overall organisation’s business plan
• Effectively lead and service a minimum of £350k worth of business per annum
• Play leading role in responsibility for identifying converting new business leads (including leading the development of new business pitches) to maintain or ideally exceed the required business quota
• Ensure accounts are serviced profitably through effective accurate fee forecasting and staffing level projections
• Participate and contribute to management meetings, assuming responsibility for a clearly defined functional group role

Industry Awareness

• Keep updated on the ABPI, PAGB codes and MHRA and other international regulatory bodies that impact on client business
• Utilise understanding of the NHS/international health systems and broader health environment, applying growing knowledge towards the implementation and development of client and new business programmes (UK and global)
• Start to build an in depth knowledge of the pharmaceutical industry, HSO, and client environment
• Keep updated on new developments within the Healthcare industry and other Communications agency activity

Generating Business

• Assist with the identification of new business prospects and development of leads
• Help structure, plan resources and lead new business team through the pitch process
• Provide assistance to ASD/board directors in developing proposal document, pitch strategy and slide presentation.

Key Performance Indicators

• Performance appraisal & performance objectives
• Client feedback
• Client retention
• Execution of business plan
• Adherence to internal processes

What we offer

• 25 days holiday, plus your Birthday off
• Enhanced Pension Scheme, private medical insurance and life assurance
• Cycle to Work Scheme/Season Ticket Loan
• Enhanced Family leave
• Training & Wellbeing programmes to support, inspire and educate
• Including discounts for eating out, health & beauty, retail and going out!
• Onsite benefits, including free breakfasts, fresh fruit; subsidised café and free bar night
• From fitness sessions to cinema screenings, live music and regular get togethers.

A unique health and wellness network focused on promoting healthy living decisions across the entire health ecosystem.

We believe in putting our employees, business partners, and our customers – at the centre of everything we do. By understanding what you need and crafting unique solutions, we can help you stay and live well.